Start by doing some research. Shopping online with the bigger companies is usually pretty safe, but even some of the big sites, such as Amazon, will sell wares from third party vendors. When ordering from Amazon, ebay, etc, pay attention to the name of the seller; do you recognize it? Do your homework on these smaller vendors, and see what others have to say about them. Quite often, you can read reviews about the seller right on Amazon's website. If not, head to your favorite search engine and look them up.
Most sellers, even the smallest ones, will have a Facebook page, with reviews. Go read those reviews!
Check with the watchdogs. The Better Business Bureau keeps tabs on many online sellers, and will allow you to search for reviews and complaints. They even have a scam tracker (click here) that allows you to search by name or location.
If you've never heard of a seller or business, and you can't find any information about them via search engine (google), avoid them. Any reputable business will have some information available, with positive reviews on their Facebook page, Yelp, etc. When in doubt, don't click that mouse button!
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